Reading

Árvore

Árvore: a gamified learning platform that integrates reading, writing and socio-emotional education to develop essential 21st-century skills.

Overview

Last updated on:November 18, 2024

Grade

Primary Education

Connectivity

Limited offline functionality

Technologies

Smartphone, Tablet

Support

Email, Chatbot

Customisation

Course Content

Active users

220k

Website

arvore.com.br

Countries

1.00USD/user/year

Base Price

Languages

Evidence

Safety First

Privacy

Privacy Policy
Terms of Service
Product alerts users of significant changes to the privacy policy

Data Sharing

Product shares data with third parties
Has data sharing agreements with these third parties
Product does not show external advertisements.

Data Origin

Product utilizes AI
AI has not been trained using product datasets

Impact on learning

Theory

The product leverages constructivist and behaviorist learning theories, designed with interactive modules to meet learning objectives. Impact is measured via a logic model and theory of change, assessing outcomes through pre/post assessments and user feedback.

Impact Level 2/3

Data shows a positive change towards learning outcomes.
There is causality between this product and a positive impact on improved learning outcomes (e.g., a control or comparison group).
There are one or more independent evaluations that confirm these conclusions.

Evidence

Internal Evidence

Pre-Post Study

The study shows that the adoption of the Árvore digital reading platform improved fifth-grade students' Portuguese performance. Using a PSM model, it found a statistically significant positive impact on reading scores.

Engagement

Recommended use

Primary Education

Our product is flexible for individual or group use, recommended at least once a week. Sessions should last 30-90 minutes, depending on age. Individually, students access tailored books and activities; in groups, educators lead guided sessions. Gamification encourages regular use and reading habits.

Students, Teachers

Target audience

34%

User growth rate

220k

Monthly Active Users

Countries

Designed For Children

Learning Objectives

What is the learning objective of Árvore?

Promote 21st-century skills through a gamified learning platform

Curriculum

Global curricular frameworks
Adaptable to different curriculums

Information about curriculum

The Árvore curriculum fosters literacy development through a structured progression aligned with individual learning paces, focusing on three dimensions: What, How, and Whether. What defines the content and skills taught at each stage, starting with phonological awareness, like recognizing phoneme-grapheme correspondences, and advancing to decoding, fluent reading, and sentence construction. How involves strategies and tools like interactive resources, such as the 'Otto' character and audiobooks, to engage learners. Early activities focus on phonological skills, while advanced tasks encourage critical engagement with texts. Learning extends beyond the classroom, with families reinforcing lessons at home. Whether evaluates success through embedded assessments, including formative evaluations and performance tasks, ensuring personalized interventions and meeting learning objectives. This comprehensive approach combines clear content, engaging methods, and robust assessments to develop literacy, critical thinking, and creativity, preparing students for advanced educational tasks.

Pedagogical design

Overview

Árvore's pedagogical design aligns with key educational theories to develop literacy skills through a three-phase model: decoding, comprehension, and critical thinking. It incorporates phonics, interactive reading models, and critical engagement inspired by theorists like Freire and Dewey. The platform also promotes 21st-century skills such as critical thinking, creativity, communication, collaboration, and digital literacy, ensuring a balanced, research-driven approach to literacy and socio-emotional growth.

Additional Details

Flexibility

The product allows learner agency (e.g. it provides flexibility for the learner or teacher to make choices, take actions, or influence their learning outcomes and experiences).

The product supports adaptive personalized learning, including tailoring instruction and content with feedback to the unique needs, preferences, and goals of each learner

Learner engagement

The product has elements that raises the level of affection in learner (e.g. pedagogically meaningful narrative, characters, etc.).

The product has interactive design where a learner can interact with the content via different actions, like for example solving problems.

Creativity

The product allows content creation

The product includes problem-solving activities

Collaboration

Learner-to-learner interaction

Learner-to-instructor interaction

User Experience

User interface

We conduct regular usability research and gather user feedback to understand their needs and expectations. We employ a clean and intuitive design with simplified navigation and clear instructions. We integrate visual elements such as vibrant colors and subtle animations to enhance engagement and facilitate understanding of functionalities. Additionally, we conduct regular tests with students of different age groups to ensure the interface is user-friendly and suitable for the target audience.

Open Product Screenshots

Data-driven product development

Through continuous usability research, user feedback, and usage analysis of Árvore, we collect quantitative and qualitative data to understand the impact of our product on learning. This data guides us in optimizing functionalities to better meet educational objectives. Additionally, we analyze performance metrics and conduct tests to validate these enhancements before implementation, ensuring that updates are grounded and contribute positively to learning outcomes.

Geographic focus

No, our product was not developed with a specific geographical focus. It was designed to be used globally, adaptable to educational needs around the world.

Ensuring content quality

Expert Review: Content is reviewed by subject matter experts.

Educational Standards Alignment: Content aligns with educational standards.

User Feedback Incorporation: Regular updates are informed by user feedback.

Evidence-Based Content: Content creation is based on current educational research.

Quality Assurance Processes: Implementation of rigorous quality control measures.

Editorial Oversight: Editorial teams oversee content development and accuracy.

Licensing and Accreditation: Use of licensed and accredited content sources.

Language Accuracy: Content undergoes professional linguistic and grammar checks.

Supervision and communications

This product requires supervision or specific skills

This product is primarily designed for classroom setting

The product automatizes communication processes.

Ready to Reach All

Infrastructure

Device compatibility
Smartphone, Tablet, Desktop/Laptop, Chromebooks
Designed for low-cost devices
Yes
Environment
Web-Based (Accessible via a web browser without requiring installation on a device), Device Installable (Requires installation on a device to be used, i.e. a mobile or desktop app)
Offline availability
Limited offline functionality
Integration with 3rd party
Single Sign-On or other secure login tools, User data/metrics platforms

Support

Training materials
Video tutorials, User manuals, Webinars, Community forum, Live training
Training material languages
English, Portuguese,
Training material target users
Educators and teachers, Students, Institutional or administrative staff
Technical support

Email Support

Chatbot Support

Live Chat Support

Phone/Call Support

Community Forums/Support

Local Adaptability

Curriculum / educational content can be customized
Yes
Visual / audiovisual content can be customized
Yes
Content can be customized
Yes
Current languages
English, Portuguese
Possibility to translate the product to new language
Yes
Licensing information
The solution is proprietary

Data import/export

Export data capability
API
Exportable data types
Product usage data, User performance and progress, Usage statistics
Import data capability
User data
Automation
Individual upload/onboarding, Classroom or school level upload by administrator, Large-scale upload at a ministry/institutional level

Affordability

Background pattern representing engagement statistics

Business model

Business-to-Government

Business-to-Business

Pricing model

Subscription

Pricing tiers

Per student pricing

1 USD/year

Starting price

Flexible pricing available

Ask for details

Pricing Strategy

We employ a subscription-based pricing model, charging a monthly fee per student for access to our platform.

Organisation and Operations

DEVELOPED IN

Brazil

Type of organization

Business enterprise

Stage of organization

Growth Phase

(since 2014)

Number of employees

100-500

FINANCIALS

Dealroom,

DEVELOPED IN

Brazil

Type of organization

Business enterprise

Stage of organization

Growth Phase

(since 2014)

Number of employees

100-500

FINANCIALS

Dealroom,

DEVELOPED IN

Brazil

Type of organization

Business enterprise

Stage of organization

Growth Phase

(since 2014)

Number of employees

100-500

FINANCIALS

Dealroom,

Experience with large projects

Regional or state government projects
Local government projects
Partnership models with national institutions

Case Study Link

Large implementation example

Árvore successfully implemented a large-scale digital education platform in Rio Grande do Sul, Brazil, between 2023 and 2024. This case study highlights how we reached over 228,000 students across 2,157 schools, overcoming significant challenges such as leadership transitions and natural disasters. The project demonstrates our ability to adapt, scale, and foster literacy in public education through customized action plans, technical support, and data-driven strategies.